The Beginner’s Guide to Buying a Digital Camera

Key Features to Lo​ok For in a Camera 

When comparing cameras, pay attention to several key features. These will affect how the camera fits your needs and how enjoyable it is to use: 

• Ease of Use 
  For beginners, a friendly interface and good automatic mode are important. Look for cameras with clear menus, guided shooting modes or tips (for instance, Nikon’s beginner DSLRs have a “Guide Mode” that walks you through settings as you shoot). Many cameras also have scene modes (portrait, landscape, night, etc.) that automatically optimize settings for you. If you’re new to interchangeable-lens cameras, check if the model has an auto mode that’s truly reliable for point-and-shoot simplicity.
  
  
• Portability 
  Will you carry the camera often? If you want to travel light or always have a camera on you, consider the size and weight. Mirrorless cameras are generally more compact and lightweight than DSLRs because they replaced the mirror (and prism) mechanism with a more compact electronic viewfinder (EVF). Many point-and-shoot cameras easily slip into a pocket. Remember, a camera is only useful if you bring it along – a smaller camera that's easy to carry might get more use day-to-day than something larger that tends to stay at home.
  
  
• Image Quality 
  This comes down to sensor size and lens quality. A larger sensor (like Full-Frame, APS-C or Micro Four Thirds that can be found in both mirrorless and DSLR cameras) will typically produce sharper, cleaner images with better low-light performance than much smaller smartphone camera sensors. Also consider sensor resolution (megapixels), though anything 16MP and above is plenty for casual use. Read reviews or check sample images to see how a camera performs in the real world. If possible, compare how it handles indoor/night shots and fast action – two scenarios where better cameras really shine.
  
  
• Lens Options and Zoom 
  Think about what kind of subjects you want to shoot. If you want a lot of zoom range (for wildlife, sports, or just flexibility), look at cameras with long built-in zooms or the ability to swap in telephoto lenses.
  
  Interchangeable lens systems (usually mirrorless and DSLR, but also some compact cameras like the Sony a7C II, and Fujifilm X-M5) allow you to change the lens on the camera body, providing a great deal of flexibility – you can start with a kit lens (a lens sold with a camera body as a "kit") and later add a zoom or a prime lens for portraits, etc.
  
  By contrast, some cameras come with a fixed lens, which cannot be changed. Despite this lack of flexibility, some fixed lens models are extremely popular because they keep things simple, allowing you to think about the photo rather than the equipment. You'll just want to make sure the fixed lens will meet your needs. For example, does its zoom range (e.g. 24–200mm equivalent or a 4×, 10×, 40× zoom) give you the reach you'll need?
  
  Lens ecosystem is important if you plan to invest in more gear over time – big brands like Canon, Nikon, Sony, and FujiFilm have lots of lenses available (including third-party options) to grow with you.
  
  
• Creative Controls 
  Beyond auto mode, consider what manual or semi-manual controls the camera offers. Can you adjust aperture, shutter speed, and ISO easily? Does it have a mode dial for Manual, Aperture Priority (A), Shutter Priority (S), etc.? Having these controls lets you experiment with techniques like long exposures or shallow depth-of-field. Also look for extras that inspire creativity – things like a tilting touchscreen (useful for creative angles or vlogging), ability to shoot RAW format (for advanced editing), built-in filters or special effects modes, and so on. Even some instant film cameras now come with creative modes (like multiple exposures) or app control for added flexibility. 

Keep these features in mind as you compare camera models. Decide which aspects are “must-haves” for you versus what you can compromise on. Now, let’s explore the types of cameras you’re likely considering, with some recommendations in each category. 

Photo by JESHOOTS.COM on Unsplash.

We Recommend: Compact Point-and-Shoot Cameras

Compact point-and-shoot cameras are small, all-in-one cameras designed for simplicity and portability. They’re a big step up from a phone camera in terms of zoom capability and often image quality, yet they remain easy to use for anyone. Most have built-in zoom lenses and automatic settings so you can literally “point and shoot.” This category is great for casual users or travelers who want better photos without the bulk of a larger camera.

They easily fit in a jacket pocket or small bag, making them ideal for day trips, outings, and spontaneous snapshots. And unlike smartphones, which rely on digital zoom, a compact camera’s optical zoom lens lets you get close to the action without losing clarity – for example, a model like the Canon PowerShot SX740 HS offers a 40× optical zoom to capture faraway subjects with clarity, all in a pocket-sized device. 

Key things about point-and-shoots: even though they often use smaller sensors than DSLRs or mirrorless cams (though some premium models use larger full-frame sensors) image quality can still be impressive. They usually lack interchangeable lenses or extensive manual controls, but many do offer at least some settings adjustments and creative modes. Wi-Fi connectivity is common on newer compacts, so you can transfer photos to your phone for quick sharing. If you want a no-fuss camera for everyday pics or travel, a point-and-shoot is a convenient choice. 

Recommended Compact Cameras:

• Canon PowerShot SX740 HSA handy “travel zoom” camera with a 40× optical zoom (24–960mm equiv.) that lets you capture everything from wide landscapes to distant wildlife. Despite its powerful zoom, it’s slim and lightweight. It also offers 20.3MP resolution and even 4K video. Why it’s great: The huge zoom range is hugely versatile – users love being able to capture faraway subjects with clarity, and the camera’s compact design makes it convenient to carry around. This is a solid pick if you want maximum zoom in a small package.
  
  
• Panasonic Lumix TZ99
  A versatile travel camera with a 30× optical zoom (24–720mm equiv.), making it perfect for everything from wide-angle landscapes to zooming in on distant details. It features a 20.3MP sensor, 4K video recording, and Panasonic’s 5-axis image stabilization, which helps keep handheld shots sharp even at long zoom ranges. A tilting touchscreen and built-in electronic viewfinder (EVF) offer flexibility for composing shots in bright conditions. Why consider it: The sharp Leica-branded zoom lens and compact size make this a superb all-in-one travel camera. It’s great for those who want more zoom than a smartphone without carrying a bulky camera kit.
  
  
• OM System Tough TG-7
  A rugged, waterproof compact camera built to handle extreme conditions. The TG-7 is waterproof to 15m, shockproof from 2.1m drops, freezeproof to -10°C, and crushproof to 100kg. It features a 12MP sensor, a fast f/2.0 lens (great for low light and underwater shots), and a macro mode for extreme close-ups. It also records 4K video and has built-in GPS and altimeter features for adventurers. Why it’s great: If you need a durable, adventure-ready camera, the TG-7 is one of the best options available. It’s ideal for hiking, snorkeling, skiing, or travel photography where you don’t want to worry about damaging your camera.

We Recommend: Mirrorless Cameras 

Mirrorless cameras are the modern do-it-all option and a fantastic choice for hobbyists. Like DSLRs, they have interchangeable lenses and large sensors, but as the name suggests, they lack the internal mirror mechanism. This design allows them to be smaller and lighter than traditional DSLRs, while still delivering excellent image quality. Mirrorless models have become extremely popular in recent years – in fact, the camera industry is quickly shifting to mirrorless as the new standard. These cameras hit a sweet spot between portability and performance, making them great for beginners who want to grow their skills. 

Why go mirrorless? You’ll get DSLR-level image quality, the flexibility to change lenses, and typically very fast autofocus and burst shooting (good for action shots). Many mirrorless cameras also excel at video (lots offer 4K video recording). They feature electronic viewfinders (EVFs) or just an LCD screen to compose shots – what you see on screen is what you’ll get in the photo (including exposure and color). For a new shooter, this “what-you-see-is-what-you-get” feedback can be very helpful. Mirrorless models often pack in advanced features like eye-detect autofocus, image stabilization, and Wi-Fi/Bluetooth connectivity. Despite all this tech, entry-level models still keep user-friendliness in mind: you can shoot in fully automatic mode or use scene modes just like a compact, then switch to manual as you learn. 

Recommended Mirrorless Cameras

• Canon EOS R100
  One of the most affordable new mirrorless cameras from Canon’s lineup. It’s essentially the mirrorless equivalent of a beginner DSLR. The R100 uses a 24MP APS-C sensor (great image quality for its class) and Canon’s RF mount lenses. Highlights: It has a very portable design and a modern autofocus system that’s quite effective at tracking subjects. It’s a stripped-down model (no fancy extras like a flip-out screen or in-body stabilization), but that keeps the cost down. Importantly, it uses the same RF lens mount as Canon’s higher-end cameras, so you can invest in lenses that will work even if you upgrade later. This camera is perfect for those on a tight budget who want to enter the interchangeable-lens world without buying used gear.
  
  
• Sony ZV-E10
  A compact, content-creator-friendly mirrorless camera that excels in both photography and video. It has a 24MP APS-C sensor, fast autofocus with eye-tracking, and a fully articulating touchscreen, making it an excellent choice for vlogging and self-recording. The interchangeable lens system allows users to experiment with different Sony E-mount lenses for various creative styles. Why consider it: Unlike the older A6000, the ZV-E10 is designed for modern hybrid shooters, with great low-light performance, clean audio recording features, and 4K video. If you’re interested in both photography and video content, this is an excellent all-rounder in the mid-range mirrorless category.
  
  
• Fujifilm X-T30
  A stylish, high-performance mirrorless camera with a 26.1MP APS-C sensor and Fujifilm’s renowned color science. It offers fast autofocus, film simulation modes for creative looks straight out of camera, and a high-quality electronic viewfinder (EVF). The compact size makes it a great option for street, travel, and portrait photography. Why it stands out: The retro-styled dials give it a classic photography feel, while the advanced sensor delivers superb image quality comparable to pro-level cameras. Unlike more entry-level Fujifilm models, the X-T30 is a step up in build quality and performance, making it a fantastic long-term investment for hobbyists who want to improve their skills.
  

Mirrorless vs DSLR?

If you’re torn between mirrorless and DSLR, know that both can produce great images. Mirrorless is where most new development is happening – you’ll generally get newer tech in a small body. DSLRs still have an edge in battery life and often cost slightly less for similar specs (since they’re older tech). We’ll cover DSLRs next, but don’t stress too much; choose the system that you feel more comfortable with in terms of size, handling, and lens availability for your budget.

It's also worth keeping in mind that you can buy a wonderful used secondhand DSLR body and/or lens at some great prices.

Many DSLR lenses can also be used with a mirrorless camera with an lens-mount adapter, which means your investment in lenses can be a little more future-proofed.

We recommend: DSLR Cameras 

DSLRs (Digital Single-Lens Reflex cameras) are the more traditional interchangeable-lens option. They’ve been the workhorse of photography for decades. Entry-level DSLRs are a great choice for beginners who want solid performance and don’t mind a slightly bulkier camera. These cameras use a mirror and prism system to give you an optical viewfinder – when you look through it, you’re seeing directly through the lens. Many photographers love this real optical viewing experience (no electronic screen in between). DSLRs tend to have robust build and ergonomics: a deep grip to hold, dedicated buttons, and a tried-and-true design. While mirrorless cameras are on the rise, the beginner DSLRs available today are very refined, often at excellent prices, and there’s a huge back-catalog of lenses and accessories for them. 

Why choose a DSLR? For one, value – you can often get a DSLR kit (camera + lens) at a lower cost than a comparable mirrorless kit. They also generally have superior battery life; you might get 600–1500 shots on a charge, where mirrorless might get 300–400, because an optical viewfinder uses no power. If you plan on long outings or shooting an event all day, this is a big plus. DSLRs typically have APS-C sensors in the entry tier (same size as most mirrorless in this price range), so image quality is essentially on par with mirrorless siblings. They offer full manual controls and shoot RAW, just like mirrorless. One consideration: DSLRs are a bit larger and heavier, and their video features or live-view focusing might be less advanced than mirrorless (fewer focus points, no eye-detect AF in most, etc.). But for general photography, they are reliable and high-performing. 

Recommended DSLRs

• Canon EOS 200D
  A compact and lightweight DSLR with a 24.2MP APS-C sensor, the DIGIC 7 processor, and Dual Pixel autofocus, making it a great all-around camera for both photography and video. The vari-angle touchscreen makes it easy to compose shots from different angles, and its guided menu system is beginner-friendly. Why consider it: The small size makes it one of the most portable DSLRs, yet it still has excellent image quality and supports Canon’s extensive EF/EF-S lens lineup. If you want a versatile, beginner-friendly DSLR that will remain useful as you improve, the 200D is a great option.
  
  
• Canon EOS 1500D
  A budget-friendly DSLR that offers solid image quality with a 24.1MP APS-C sensor and Canon’s EF/EF-S lens compatibility. It has a simple, easy-to-use interface, making it ideal for first-time DSLR users. While it lacks some of the advanced features of higher-end models, it still delivers great photos with Canon’s signature color science. Why it’s great: If you want an affordable entry into DSLR photography without unnecessary complexity, the 1500D is an excellent starting point.

In summary, DSLRs are fantastic learning tools. They have that classic feel and battery stamina, plus tons of learning resources available (since so many people have used them). Just know that the tech is matured – which is actually a pro for reliability – but new innovations (especially in autofocus and video) are mostly happening in mirrorless now. If your focus is still photography and learning the craft, you can’t go wrong with a decent DSLR kit.

We recommend: Leica Sofort 2

Instant cameras are in a category of their own – they’re not about getting the highest resolution or perfect digital files, but rather about having fun and getting tangible photos immediately. These cameras use self-developing film to produce a physical print within minutes of shooting. For a first-time camera buyer, an instant camera can be a delightful choice if you love the idea of vintage-style prints and an interactive shooting experience (waiting for the image to develop, shaking the photo, and sharing it hand-to-hand). Instant film cameras are great for parties, weddings, travel journaling, or just for creative experimentation. They also make great gifts for teens or kids interested in photography, since the results are real photos they can hold or display. 

When choosing an instant camera, you’ll mainly encounter Fujifilm Instax and Polaroid models, but our fave is the Sofort Leica 2.

• Leica Sofort 2
  A premium hybrid instant film camera that blends the classic instant film experience with modern digital flexibility. Unlike traditional instant cameras, the Sofort 2 allows you to capture, review, and print only your best shots, thanks to its built-in digital sensor and LCD screen. As for film, you can use either Leica Sofort Film or Fujifilm Instax Mini film, making it easy to find refills while enjoying Leica’s refined design and optics. The Sofort 2 also features Bluetooth connectivity, allowing you to print images directly from your smartphone. Why consider it: If you want an instant camera with more control and digital convenience, the Leica Sofort 2 is a premium option that combines the best of both worlds—digital photography and instant prints.
  
  

Tip: When you buy an instant camera, stock up on some film packs from the start. Once you start shooting, you won’t want to stop at just 10 shots! 

Photo by Luke Stackpoole on Unsplash

General Tips for Choosing & Buying a Camera 

Finally, here are some general buying tips and things to consider as you make your decision and start shopping: 

• Set a Budget (and Stick to It)
  Camera prices range widely. Determine how much you’re willing to spend on the camera body + kit lens (if applicable), and don’t forget to budget for a memory card and other accessories. You can get excellent mid-range cameras without spending a fortune. If money is tight, consider slightly older models, quality used secondhand models, or look for sales around the holidays. Remember, the most expensive camera isn’t always the best for your needs – there’s no single “perfect” camera, and personal preference and shooting habits matter a lot in your selection. It’s better to buy a camera you can afford comfortably and start shooting, rather than overextending your budget.
  
  
• Handle the Camera if Possible
  If you can, come into our store showroom before you buy. How a camera feels in your hand and how intuitive the controls are is really important. A model might look great on paper but you might find its grip awkward or its menu confusing. Visit a shop and hold the cameras you’re considering; test the viewfinder, move through the menus, see if the size/weight feels okay for you. If an in-person test isn’t possible, watch hands-on video reviews to get a sense of scale and usability. Choosing a camera that feels comfortable means you’ll enjoy using it more often. 
  
  
• Consider Future Needs (Lenses & Upgrades)
  Think a bit long-term. If you suspect you’ll dive deeper into photography, choosing a camera system with room to grow is wise. For instance, buying into a popular interchangeable-lens system (Canon, Nikon, Sony, Fuji, etc.) gives you the option to add lenses or upgrade the camera body later. You might start with just a kit lens (one that comes bundled with a body), but later you could get a larger aperture lens for portraits or a wide-angle lens for landscapes. Entry-level cameras we recommend will have plenty of lenses available to expand your toolkit. On the other hand, if you know you’ll never swap lenses and just want a simple shooter, a fixed-lens compact or an instant camera might actually be better suited – and that’s fine too. Just align your purchase with your interest level.
  
  
• New vs. Used Gear
  Don’t overlook our quality used secondhand equipment. You can save a lot by buying a last-generation model second-hand. Cameras like the earlier Sony mirrorless range or Nikon and Canon DSLRs are often found in excellent condition for much less than new, and they still take fantastic photos. One of the huge benefits from buying secondhand from Progear is that we only sell equipment that is in full working condition. So you'll know we've done all the necessary checks – like checking the shutter count on used DSLRs (it’s like mileage on a car), and inspecting for any sensor issues or non-obvious damage. For lenses, key things are scratches, haze or fungus, malfunctioning aperture blades, or focusing. Again, we check for all these things, so you know what you're getting. Plus, all our secondhand items come with a 90 day warranty. A well-cared-for used camera can be a budget-friendly way to get a higher-tier model than you could afford new.
  
  
• Where to Buy
  Our bias is going to show here, but hear us out – there are good reasons why you'll want to buy from Progear. We are an authorised retailer for all the leading brands in photography – Leica, Hasselblad, Nikon, Canon, FujiFilm, Sony, OM System, and more. In additional to our comprehensive website, our Auckland showroom in Newmarket gives you the opportunity to talk to a sales person in-person, and get "up close and personal" with the cameras and lenses you're interested in. We also sell quality used cameras and lenses, which come with a 90 day warranty, and can potentially save you lots.
  
  
• Don’t Forget Accessories
  Factor in a few extra items in your budget to complete your kit. At minimum, buy a memory card (SD card) of decent capacity and speed – cameras often don’t come with one. An extra battery is highly recommended for mirrorless cameras (which burn through battery faster) or for long outings with any camera. A protective camera bag or case will keep your gear safe; even a small pouch for a compact camera is useful. If you plan on doing group shots or low-light landscapes, a tripod is a good accessory down the road. For interchangeable lens cameras, a basic cleaning kit (blower, microfiber cloth) helps you keep the lens and sensor dust-free. And if you get an instant camera, stock up on instant film packs (they go fast!). These little add-ons ensure a smoother shooting experience from day one.
  
  
• Check Reviews and Resources
  Before finalizing your choice, talk to one of our store staff, or search online for reviews for the model you’re leaning toward. Look for reviews that speak to your use case (e.g., “best cameras for beginners” or “best travel cameras”). Pay attention to pros/cons that the reviewers mention. You might learn, for example, that one camera has an exceptional kit lens or that another has a steep learning curve for its menus. User reviews can also be insightful for reliability or common issues. By doing this homework, you’ll go in with eyes open about your camera’s strengths and quirks.
  
  
• Enjoy the Journey
  Once you have your camera, take time to learn and explore its features. Don’t be intimidated by fancy specs or compare yourself too much with others – the goal is to enjoy photography and improve at your own pace. There are plenty of free tutorials and communities of fellow beginners out there. And remember, the best camera is the one you have with you – now that you’ve chosen one, get out there and start shooting! Every photo you take is one step further in your photography adventure. 

Happy shooting, and may you capture many wonderful moments with your new camera! 📸